SNL’s Cheeky Spoof of Brad Pitt’s Chanel No. 5 Ad

[Originally posted to Gather.comThis weekend, acerbic sketch-comedy show Saturday Night Live took a jab at legendary luxury brand Chanel No. 5’s misguided new ad campaign. The scent’s attempt at subtle sophistication kind of stunk, and the funny franchise got a whiff of a wonderful opportunity for parody.

The original ad for the titillating fragrance is titled “There You Are.” Harkening classic Calvin Klein commercials of the 90’s, the black and white spot shows scruffy A-lister Brad Pitt looking gorgeous, if not a little grunge. The bearded star broods in an empty anonymous locale and nondescript clothes. He waxes poetic then blandly drops the perfumes’ moniker, “It’s not a journey. Every journey ends but we go on. The world turns and we turn with it. Plans disappear. Dreams take over. But wherever I go, there you are. My luck, my fate, my fortune. Chanel No. 5. Inevitable” It’s rumored that Pitt sniffed out a $7 million payday for the commercial.

SNL cast member Taran Killam put on his best Pitt impression in the series of parodies on the Bruno Mars-hosted episode, hawking heinous goods like Taco Bell, dog condoms, and a local tattoo removal surgeon. To fulfill the pretentious nonsense quota, he resorts to making up words like “magnificus”. It’s a magnificus caricature of a Pitt and likable lampoon of this rare misstep from Chanel.

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